It’s been a while since I have been able to spot any new Hulk figures so I was pleased when my family brought this home from Target over the weekend. This figure was previewed a while ago at ToyFair 2013 and it has finally hit Target recently. At 12 inches, it is a nice sized figure and the sculpt and paint job are solid. I would call it a figure as opposed to an action figure as it has very little articulation. The figure is made of a hard plastic which reminded me of the walkie talkies that came out with the 2003 movie release. See picture below for comparison.